US EditionEarly 2025 MTV VMAs Red Carpet Arrivals Include Doja Cat, Ricky Martin
Doja Cat's edible lipstick stunt at the VMAs highlights her new role as MAC Cosmetics' global ambassador, symbolizing creativity and pushing beauty boundaries worldwide.
- Doja Cat stunned on the VMAs red carpet by applying then biting a lipstick, revealed as an edible chocolate replica by pastry chef Amaury Guichon, in a staged brand moment with MAC Cosmetics on Sunday, September 7, 2025.
- Having pulled off theatrical looks before, Doja Cat's 2023 Met Gala look and Monse spider-web dress established her bold red carpet reputation, and her early arrival at this year's MTV Video Music Awards made her look unforgettable.
- On the red carpet she showcased a pastel checkered Balmain mini dress with pink crystal embellishments, pastel yellow platforms, a $6,000 crystal lipstick-shaped Judith Leiber clutch, and Chopard jewels.
- Doja then opened the show with the debut performance of 'Jealous Type,' which first gained attention earlier this year and was released on August 21, signaling a new phase of her Vie era starting September 26.
- Doja's partnership with MAC Cosmetics positions a creative alignment with her fearless artistry, with MAC sold in over 130 countries, signaling broad distribution potential, PRNewswire announced Sept. 8, 2025.
13 Articles
13 Articles
No, Doja Cat Didn't Actually Eat Lipstick at the VMAs
The creative marketing minds at MAC teamed up with “the chocolate guy” himself, Amaury Guichon, to whip up an incredible, edible stand-in for one of the brand's most iconic lipstick shades, Lady Danger. In fact, he made at least two dozen and shared the process.
Doja Cat Takes a Bite Out of M•A•C Cosmetics at 2025 VMAs
The new M•A•C Global Ambassador left fans hungry for more with red carpet debut NEW YORK, Sept. 8, 2025 /PRNewswire/ -- M•A•C Cosmetics has announced multiplatinum, Grammy-winning artist Doja Cat as its newest Global Ambassador. Through this long-term partnership, Doja will star in a series of global campaigns for some of M•A•C's most iconic products – with plenty of delicious surprises along the way. Doja made her official M•A•C debut at the 2…
Doja Cat Applies Red Lipstick — And Then Eats It — On the VMAs Red Carpet
Doja Cat made a major fashion statement on the red carpet at the 2025 MTV Video Music Awardswhen she applied — and then ate — her lipstick. The rapper, 29, wore Balmain at the Sunday, September 7, awards show, which was held at UBS Arena in New York. Doja posed for photos showing off the pastel mini dress, which she paired with pastel yellow platforms, Chopard jewels and a Judith Leiber Couture clutch in the shape of a lipstick. Doja then began …
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