US EditionDodge's CEO Says A Sub-$30K Sports Car Could Do What The Charger Never Could
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6 Articles
Customers are craving affordable cars that can't be boring, says Matt McAlear. He didn't rule out the arrival of a low-cost sports car, but he wouldn't confirm that one is in development.
Dodge's CEO Says A Sub-$30K Sports Car Could Do What The Charger Never Could
Dodge CEO thinks there is “absolutely a market for affordability”. It would prioritize performance over comfort or tech features. A production car remains uncertain despite clear internal interest. Dodge hasn’t ruled out building a genuinely affordable sports car, one that could not only go head-to-head with the Mazda MX-5, Subaru BRZ, and Toyota GR86, but also exploit the sub-$30,000 market gap. There’s no production approval just yet, though i…
Dodge Teases a Sub $30,000 Sports Car That Comes With "Style, Attitude, And Performance"
Dodge CEO Matt McAlear said that the company owes its dealers and customers a car that offers “style, attitude, and performance” during the New York Auto Show, hinting that the company could be working on a sub $30,000 sports car. Mazda Miata rival incoming? Currently, the most affordable performance car in Dodge’s garage is the 3.0-liter twin-turbo inline-six Charger, which starts at $49,995 (without the destination fees). That said, making a c…
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