Adams Group retention success story with customer returning for 26th Subaru
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Do You Have A Customer Retention Strategy? If Not, Here's How to Get Started
Don’t just focus on new business development; smart sellers know that retention rates are also key to success. And an effective customer retention strategy is a must-have. “Customer acquisition usually gets the spotlight,” writes Lauren Kindzierski for Sales 3.0. “[But] customer retention is what fuels long-term profitability and sustainable growth.” And the research backs up this sentiment. According to HubSpot’s research, the cost of acquiring…
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