US EditionPublished • loading... • Updated
Everything You Need to Know About Sunday's Super Bowl Halftime Show
Bad Bunny will not receive direct NFL payment for the Super Bowl halftime show but is expected to gain significant streaming revenue, with artists seeing up to 430% streaming increases.
- Bad Bunny will headline the Super Bowl LX halftime show, a role described as a big-time payday, according to coverage of the event.
- The NFL told Forbes in 2016 it does not pay the artists, while Cosmopolitan described the 13-minute set as a free concert and commercial for the headliner.
- Sponsors such as Apple Music partner with the NFL to underwrite production, covering stage, outfits and production costs for the halftime show.
- Kendrick Lamar's post-halftime streaming jump exemplifies the boost performers receive, with a 430 percent increase in Spotify streams last year, Spotify's Monica Herrera Damashek said this surge raises artist revenue.
- Uncertainty over sponsor payments leaves actual artist pay unresolved, as it is unclear if sponsors pay performers directly, so Bad Bunny could still receive payment from potential deals.
Insights by Ground AI
22 Articles
22 Articles
Everything You Need to Know About Super Bowl 2026
The Seattle Seahawks and New England Patriots will face off in the NFL’s biggest game of the year on Sunday. Super Bowl LX is a rematch of the 2015 match-up, when a last-minute interception of then-Seahawks quarterback Russell Wilson on the one-yard line led to the Patriots’ 28-24 win. [time-brightcove not-tgx=”true”] Now, both the Patriots and the Seahawks have new quarterbacks at the helm— the former led by 23-year-old Drake Maye and the latte…
·United States
Read Full Article
Bad Bunny's half-time show production cost exceeds millions of dollars and the promotional value for the artist is gigantic
How high is the pay for one of the most-watched musical performances on television? The answer might surprise you.
·Boise, United States
Read Full Article
Coverage Details
Total News Sources22
Leaning Left4Leaning Right1Center6Last UpdatedBias Distribution55% Center
Bias Distribution
- 55% of the sources are Center
55% Center
L 36%
C 55%
Factuality
To view factuality data please Upgrade to Premium
