Do Axe Throwing, Pickleball & Bowling Give Regional Theater Chains An Edge? – SXSW

Do Axe Throwing, Pickleball & Bowling Give Regional Theater Chains An Edge? – SXSW

Exhibition has taken its knocks since Covid, with chains big and small adding food, alcohol (often full bars) and tiered loyalty programs. Others are going further, and seeing results. Dallas-based Cinergy Entertainment started an Axe Throwdown at its Tulsa, OK and Copperas Cove, TX locations in 2022, so popular that it’s now vertical No. 2 on the company’s website after films — as in “Movies, Axe Throwing, Play, Parties, Private Events, Dinin…