DIY and analog: How North Pole Records in Billings keeps music physical—and political

DIY and analog: How North Pole Records in Billings keeps music physical—and political

In an era where songs dissolve into streaming algorithms and playlists drift in the cloud, a Montana label is doing something radically different: pressing music to tape, CD and vinyl, by hand and on purpose.Will Ryerson, who performs as Giant Wave, is one of the artists behind that movement. To him, music is not just soundits texture, chance, and discovery.I like to call myself a lifelong audio explorer, Ryerson said. I just love music. Its the…