Marvel Confirms New Name for MCU 'Avengers' Movie Just Months Before Release
Disney said more than 7,500 screens applied for certification as it rolls out a new large-format brand for premium tentpole releases.
- At CineEurope in Barcelona, Disney introduced Infinity Vision, a new large screening format standard that has received more than 7,500 applications from global exhibitors seeking certification for upcoming releases like Avengers: Doomsday.
- To qualify for the Infinity Vision brand, exhibitor screens must meet strict technical requirements: minimum width of 452, immersive sound like Dolby Atmos or 7.1, and brightness levels of 14 footlamberts in 2D or 6 in 3D.
- Disney formally launched the InfinityVisionTickets.com landing page today to support the September 25 re-release of Avengers: Endgame Encore, which features a custom introduction and exclusive end tag for Infinity Vision and Imax screens.
- Industry leaders praised the initiative, with Cinema United Boss Michael O'Leary stating, "We compliment Disney," and Regal Cineworld Group CEO Eduardo Acuna noting the value of unified branding for premium large format experiences.
- Anticipation builds for the December 18 release of Avengers: Doomsday, featuring Robert Downey Jr. returning to the Marvel Cinematic Universe as Doctor Doom, with Disney presenting early footage at CineEurope this week.
11 Articles
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Marvel Confirms New Name for MCU 'Avengers' Movie Just Months Before Release
Marvel Studios is preparing an ambitious theatrical strategy that ties the past and future of the Marvel Cinematic Universe together, beginning with the return of Avengers: Endgame (2019) and extending to the release of Avengers: Doomsday (2026). Credit: Marvel Studios When Avengers: Endgame arrived in theaters in 2019, it was widely viewed as the definitive conclusion to the Infinity Saga. The film brought more than a decade of interconnected s…
Disney Launches Infinity Vision Website as "Avengers: Endgame" Rerelease Approaches with Expanded Title
Back at CinemaCon in April, The Walt Disney Company announced a new movie theater certification process called Infinity Vision, which will help fans find the highest quality viewing experiences for the upcoming rerelease of Avengers: Endgame and debut theatrical release of Avengers: Doomsday this fall and winter. And today we...
Avengers: Endgame Retitled for Re-Release as New Footage and End Tag Confirmed
Avengers: Endgame is headed back to theaters on September 25th, in order to promote the release of Avengers: Doomsday on December 18th. Marvel isn’t just putting Endgame back out in theaters: the studio is making it a major event that will smooth out the Marvel Cinematic Universe canon and tighten up any seams in continuity between Endgame and Doomsday. If that wasn’t enough, Disney is also using the event as an opportunity to promote its own pr…
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