Disney to Raise Prices on Streaming Services in October
Disney's subscription hikes range from $2 to $3 monthly and $30 annually as it shifts focus to profitability amid rising content and infrastructure costs.
- On October 21, 2025, Walt Disney announced it will raise streaming prices across Disney+, Hulu and ESPN plans, including standalone and bundled packages.
- Industry observers note Disney framed the price hike as a way to lift revenue from its direct-to-consumer business amid recent streaming profitability and mirror the 2024–2025 shift toward prioritizing revenue per user.
- Per Disney's support page, the Disney+ ad-supported tier rises $2 to $11.99 and the ad-free Premium tier increases $3 to $18.99 starting October 21.
- Millions of subscribers reacted when millions canceled in protest after ABC temporarily pulled Jimmy Kimmel Live!, while company spokespeople said price hikes were planned in advance.
- Looking ahead, the change positions Disney with its $11.99 ad-supported price at or above rivals, aligning with Netflix and Apple while planning a unified Disney+/Hulu app in 2026.
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What's with the streaming price hikes?
Disney’s streaming platforms — Disney+, Hulu, and ESPN — will see price hikes come October 21. They aren’t alone. As the streaming wars escalate, companies have switched focus to profit over customer volume, while consumers whittle down their subscriptions. Also in this episode: A soybean farmer faces trade war realities, manufacturers pour cash into new equipment, and Warren Littlefield, producer of “Fargo," “The Handmaid’s Tale” and more discu…
Disney Hikes Streaming Prices Again — Here’s What You’ll Pay Starting Oct. 21 - Real News Now
Disney is once again raising prices across its streaming platforms—marking the fourth straight October increase in what’s become an annual tradition. Starting October 21, the cost of Disney+, Hulu, and ESPN bundles will jump across the board, as the entertainment giant looks to squeeze more revenue from subscribers while maintaining profitability in its direct-to-consumer division. New Pricing Breakdown Disney+ (ad-supported): Rising by $2, now…


Disney+, Hulu raising prices: Here’s how much more you’ll pay
Fans of Disney+ will soon pay more for their favorite streaming content.
Did Disney Go Too Far This Time? @themotleyfool #stocks $DIS
Key PointsDisney is increasing prices for most of its premium streaming services on Oct. 21. The flagship Disney+ offering without ads will cost $18.99 a month, a 172% increase from its original 2019 price point.The pricing decisions are making it more cost-effective to bundle services or to pay up for an ad-free tier.These 10 stocks could mint the next wave of millionaires › You can't say you didn't see this coming. Walt Disney (NYSE: DIS) is i…

Disney to raise prices on streaming services in October
Disney will raise prices on its streaming services beginning Oct. 21, the company revealedThe cost of a Disney+ subscription with ads will increase by $2 a month, from $9.99 to $11.99. The ad-free subscription will rise by $3, to $18.99 a month.Bundles are also going up. The lowest-tier Disney+ and Hulu bundle will increase from $10.99 to $12.99 a month. Other packages that include ESPN or HBO will each rise by $3 a month.RELATED STORY | Disney+…
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