Disney to Raise Prices on Streaming Services in October
Disney's subscription hikes range from $2 to $3 monthly and $30 annually as it shifts focus to profitability amid rising content and infrastructure costs.
- On October 21, 2025, Walt Disney announced it will raise streaming prices across Disney+, Hulu and ESPN plans, including standalone and bundled packages.
- Industry observers note Disney framed the price hike as a way to lift revenue from its direct-to-consumer business amid recent streaming profitability and mirror the 2024–2025 shift toward prioritizing revenue per user.
- Per Disney's support page, the Disney+ ad-supported tier rises $2 to $11.99 and the ad-free Premium tier increases $3 to $18.99 starting October 21.
- Millions of subscribers reacted when millions canceled in protest after ABC temporarily pulled Jimmy Kimmel Live!, while company spokespeople said price hikes were planned in advance.
- Looking ahead, the change positions Disney with its $11.99 ad-supported price at or above rivals, aligning with Netflix and Apple while planning a unified Disney+/Hulu app in 2026.
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