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Disney Replaces Mickey Mouse With $500 Million Character

Summary by Inside the Magic
A lot has changed at The Walt Disney Company over the years, including the face of the business itself. One thing’s clear in 2025: Mickey Mouse is no longer the star of the show. While the Walt Disney Company had its start in 1923, it took five years for the studio to pin down a mascot. Fresh off the theft of Oswald the Lucky Rabbit, Walt Disney and Ub Iwerks came up with a new creation – a mischievous mouse named Mickey. Credit: Disney Related:…
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Inside the Magic broke the news on Thursday, May 1, 2025.
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