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Disney Plus to increase prices by up to $3, bring Hulu branding to Canada

On Oct. 6, 2025, Disney Plus announced it will raise commercial-free package prices by up to $3 and retire the Star brand for Hulu internationally, including Canada.
Amid industry shifts toward advertising, streaming companies are pushing viewers to lower-cost, ad-supported tiers while Disney says the move aligns Disney Plus Canada with U.S. and global markets.
A company representative detailed the new fees: standard high-definition rises $3 to $15.99, and premium 4K increases $1 to $16.99 starting in November.
Last month, some subscribers cancelled amid the controversy after ABC suspended Jimmy Kimmel, triggering a freedom of speech debate and a consumer boycott.
Across markets, similar increases are being rolled out in the United States and the United Kingdom as streaming rivals emphasize ad-supported tiers to boost advertising revenue, The Canadian Press reported Oct. 6, 2025.

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