US EditionDisney Invests $1B in OpenAI, Licenses Characters for AI Videos
Disney’s $1 billion investment in OpenAI includes a three-year license allowing over 200 characters in AI-generated videos and images, debuting on Disney+ in early 2026.
- On Thursday, the Walt Disney Company announced a three-year agreement with OpenAI and a $1 billion equity investment to bring Disney characters to the Sora AI video generator.
- Disney will become a "major customer" of OpenAI, gaining API access to build new products for Disney+ and deploying ChatGPT to employees, Disney said.
- Included characters range from classic Disney icons like Mickey Mouse, Minnie Mouse, Ariel, Belle, and Simba to Marvel characters such as Iron Man and Thor, plus Lucasfilm characters like Darth Vader and Luke Skywalker.
- Some Sora content will appear on Disney+ as part of the agreement, and OpenAI and Disney will collaborate to use OpenAI's models to power new experiences for Disney+ subscribers.
- Disney said the deal aims to set standards for responsible AI in entertainment, as OpenAI tightened restrictions around licensed characters to protect creators and rights holders.
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200 Articles
Entertainment giant The Walt Disney Company has decided to make a massive investment move – investing a billion US dollars in artificial intelligence research organization OpenAI.
Disney Opens Up Its Characters to AI Video
Disney is taking its most public leap yet into generative AI, cutting a deal with OpenAI to open up its beloved characters to user-generated AI videos. Under the three-year agreement , Disney will allow OpenAI's Sora tool to generate short-form videos featuring Disney-owned characters, with clips to be available for streaming...
The Disney Group will work with ChatGPT developer Open AI in the future. In the future, users will be able to generate AI videos with Disney, Marvel or Pixar characters.[more]]>
Omaha World-Herald
Disney to invest $1 billion in OpenAI, license characters for Sora video tool
Walt Disney will let OpenAI use characters from Star Wars, Pixar and Marvel franchises in its Sora AI video generator, a crucial deal that could reshape how Hollywood makes content.
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