US EditionDisney Invests $1B in OpenAI, Licenses Characters for AI Videos
Disney’s $1 billion equity investment in OpenAI includes a three-year deal licensing 200+ characters for AI-generated content on Sora and ChatGPT, with curated clips on Disney+.
- On Thursday, the Walt Disney Company announced a three-year agreement with OpenAI and a $1 billion equity investment to bring Disney characters to the Sora AI video generator.
- Disney will become a "major customer" of OpenAI, gaining API access to build new products for Disney+ and deploying ChatGPT to employees, Disney said.
- Included characters range from classic Disney icons like Mickey Mouse, Minnie Mouse, Ariel, Belle, and Simba to Marvel characters such as Iron Man and Thor, plus Lucasfilm characters like Darth Vader and Luke Skywalker.
- Some Sora content will appear on Disney+ as part of the agreement, and OpenAI and Disney will collaborate to use OpenAI's models to power new experiences for Disney+ subscribers.
- Disney said the deal aims to set standards for responsible AI in entertainment, as OpenAI tightened restrictions around licensed characters to protect creators and rights holders.
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Walt Disney and OpenAI announced on Thursday a three-year licensing agreement that will allow users to create short videos with more than 200 iconic Disney characters using artificial intelligence (IA). The agreement marks the first time an entertainment company adopts large-scale generation AI, licensing its fiercely protected characters for the creation of content with artificial intelligence. According to the agreement, fans will be able to p…
There’s only one Sora that Disney should be investing in
The Walt Disney Corporation just made a $1 billion investment into Sora, OpenAI’s platform for generating short-form videos. If you’ve seen Bigfoot shilling out to promote random products on TikTok, or even clips of street cats playing various instruments on that poor woman’s porch, those were likely created using Sora or a similar generative AI tool. You type a prompt, maybe even an entire script, and Sora creates the video.
The agreement provides for the possibility for users to use over 200 Disney, Pixar, Marvel and Star Wars characters to generate videos and images. The animation house will be able to take advantage of OpenAI products for the production of new content
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