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Webtoon Shares Jump More than 25% on Deal to Create Digital Comics Platform for Disney's Marvel and Star Wars

The new subscription service will combine Disney's comic catalog and WEBTOON Originals, offering over 35,000 titles and including a 2% equity stake acquisition by Disney in WEBTOON.

  • On September 15, 2025, The Walt Disney Company and WEBTOON Entertainment signed a non-binding deal to develop a 35K-comic platform and for Disney to buy a 2% stake.
  • Building on a multi-year collaboration last year, WEBTOON Entertainment and The Walt Disney Company expanded their partnership last month to address the fragmented digital comics market after Amazon's Comixology led to a siloed marketplace.
  • Disney+ subscribers will get curated access at no extra cost through the Disney+ Perks program.
  • On Monday, Webtoon shares surged following the announcement, with WBTN gaining 5.06% in regular trading before soaring 58.36% after hours.
  • The deal remains non-binding and requires definitive agreements; localization plans include Korean and Japanese WEBTOON platforms for wide distribution of 35,000 comics.
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Laughing Place broke the news in on Monday, September 15, 2025.
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