Disney+ and Netflix Are Buying Into Football – without Buying the Live Action

Disney+ and Netflix battle for football fans — without showing a single goal

Sports events have gradually switched from being exclusive to TV to part of a landscape in which television co-exists with digital platforms

Disney+ and Netflix are buying into football – without buying the live action

Sport is the new battleground in the streaming wars. But it’s not action on the field they’re tempting us with. Disney+ has signed a deal with Gary Neville’s football media brand The Overlap. It’ll host his Stick to Football talk show and a new Manchester United-focused programme co-hosted by Wayne Rooney and YouTuber Mark Goldbridge. This follows the arrival on Netflix of Gary Lineker’s The Rest is Football podcast, which digested World Cup act…