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Digital Innovation Opens Doors for Credit Unions to Broaden Membership

Summary by PYMNTS.com
Credit unions (CUs) face a critical juncture that threatens their long-term viability. [contact-form-7] Baby boomers dominate CU membership, making up 39% compared to 31% for millennials and Generation Z combined, and the average CU member age stands at 53 — older than the U.S. average of 38.5. This puts CUs at risk of losing ground to other financial institutions. To gain younger members, credit unions must focus on digital and mobile …
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PYMNTS.com broke the news in on Wednesday, June 18, 2025.
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