“F*** Those People!” Warner Bros. Ad Highlights Divided Critical Response to Tom Cruise’s New Film Digger

Tom Cruise’s Digger uses reviews in ad and tells fans to ‘decide for yourself’

The ad flips between opposing reactions to Digger, from ‘brilliant’ and ‘baffling’ to ‘magnificent’ and ‘insufferable’

“F*** Those People!” Warner Bros. Ad Highlights Divided Critical Response to Tom Cruise’s New Film Digger

Warner Bros. has posted a social media ad highlighting the deeply divided critical response to Tom Cruise and director Alejandro G. Iñárritu’s new film Digger just hours after the review embargo was lifted.

Tom Cruise's 'Digger' Embraces Divisive Reactions in New Ad: 'Decide for Yourself'

"Digger," Tom Cruise's long-awaited awards player from Alejandro G. Iñárritu, lifted its review embargo to divisive reactions.

‘Digger’ Confronts Negative Buzz: New Ad Tells Moviegoers to ‘Decide for Yourself’ After Tom Cruise Movie Called ‘Unpleasant’ and ‘Baffling’

Warner Bros. put out a new ad for 'Digger' that touts negative reviews of the Tom Cruise movie, asking moviegoers to 'decide for yourself.'

Warner Bros. Is Now Using Negative Reviews to Sell ‘Digger'

With reviews for "Digger" coming in poorly, Warner Bros. has gone nuclear with its marketing, inviting audiences to ignore the verdicts and "decide for yourself."An hour or so after reviews dropped, the studio released an ad that embraces the mixed reactions, placing positive and negative quotes side by side. One frame pairs "Masterpiece" with "Unpleasant," while others flip between "Brilliant" and "Baffling," and "Magnificent" and "Insufferable…