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Paramount’s Streaming Plans Get Some Clarity as Cindy Holland Exits with Casey Bloys Likely Taking Over
Holland said Paramount+ reached an all-time subscriber high and drove double-digit growth in engagement and revenue before leaving the streaming job.
On Tuesday, Paramount Streaming Head Cindy Holland announced she is stepping down from her role leading direct-to-consumer operations ahead of the $110 billion merger with Warner Bros. Discovery.
Paramount Skydance CEO David Ellison is optimizing for HBO stability, positioning HBO Chairman Casey Bloys to lead the combined streaming division during the transition ahead.
During her 14-month tenure, Holland oversaw Paramount+ and Pluto TV reaching all-time subscriber highs while greenlighting more than 40 new series. Paramount CEO David Ellison called her "a force of nature" whose impact was significant.
The resignation precedes finalization of Paramount's $111 billion purchase of Warner Bros. Discovery, which awaits federal judge approval to resolve an antitrust lawsuit brought by California Atty. Gen. Rob Bonta and 11 other Democratic attorneys general.
Holland stated she fully supports Ellison's focus on "HBO stability" as the company manages the integration. The team has the expertise to navigate the transition and the next phase of the combined business.