Digest: Channel 4 Launches Emissions Measurement Tool; Bluesky Enhances Referral Tracking for Publishers

Digest: Channel 4 Launches Emissions Measurement Tool; Bluesky Enhances Referral Tracking for Publishers

Today's digest looks at a new emissions measurement tool introduced by Channel 4, Bluesky enhancing referral tracking for publishers, and Perplexity AI's An advertising emissions measurement tool has been introduced by Channel 4 Sales – it claims it as a first for a major broadcaster. Channel 4’s commercial team will be able to offer advertisers emissions data about digital campaigns running on its owned and operated platforms, through collabora…