Did You Promise to Eliminate 99.9 % of Germs and Not Comply? Mr. Muscle Is Fined 61 Itu for Misleading Advertising

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From AlaCena to Bolívar: Leslie Pierce's lessons in the business development of AlicorpThe Indecopi's Special Chamber for the Defence of Competition (SDC) confirmed in second and final administrative instance that the company S.C. Johnson & Son del Perú S.A., manufacturer of the products “Mr. Muscle”, engaged in acts of unfair competition by spreading misleading advertising on the packagings of its cleaners for bathroom and kitchen.For these fac…

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The company S.C. Johnson & Son del Perú S.A. was punished in the second and last administrative instance for incurring acts of unfair competition due to the diffusion of misleading advertising in the packagings of its line of cleaning products "Mr.Músculo"; this was determined by the National Institute for the Defence of Competition and the Protection of Intellectual Property (Indecopi).After this, a total fine amounting to 61.51 ITU was imposed…