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Did NBA in London prove to brands European basketball is viable?
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Did NBA in London prove to brands European basketball is viable?
During one of the timeouts at the London NBA match between Orlando Magic and the Memphis Grizzlies, two fans played a game of tic-tac-toe. Only instead of noughts and crosses, the playing pieces were two basketball-themed Revolut cards. Onlookers shouldn’t have been surprised; sponsors rarely get the chance to show off to a London audience at an NBA match so have to take full advantage – the game at the O2 was the first in the capital for seven …
·London, United Kingdom
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