Did Denver spend $3 million on an ad campaign to eat less meat?

Did Denver spend $3 million on an ad campaign to eat less meat?

No. While Denver recently spent $3 million on a climate ad campaign, eating less meat was only one of many recommended actions, and was later removed from the list. The city hired Denver-based advertising agency Sukle in a three-year contract to create the campaign, placing ads throughout the metro area and on social media urging people to “do more of what helps the planet, do less of what hurts it.” The ads direct viewers to a list of more than…