US EditionDictador Names Will Smith as Global Artistic Director, Marking a Bold New Chapter for the Luxury Rum House
Will Smith will lead creative collaborations and cultural storytelling at Dictador, a Colombian rum brand distributed in 80 countries, accelerating U.S. market growth.
- On Jan. 29, 2026 Dictador, Colombia's iconic luxury rum house, announced Will Smith as Global Artistic Director in a Globe Newswire release from Poland.
- To reshape its cultural positioning, Dictador intends to accelerate its evolution at the intersection of art, storytelling, and fine rum as the brand enters rapid growth in the United States.
- Smith's connection to the brand began in Cartagena, where conversations with Mariusz Jawoszek, CEO of Dictador, and creative projects like The Game Changer deepened their partnership.
- The role formalizes Smith's duties to bring artists across film, music, and visual art together and curate bold brand moments, as Smith added, `After years in film, music, and storytelling, I was searching for a deeper creative exploration.`
- With global distribution across 80 countries, Dictador highlights over 110 years of craft and collaborates with artists like Richard Orlinski, Lalique, and Mariusz Waras M-City, achieving record sales at Sotheby's.
11 Articles
11 Articles
Dictador Names Will Smith as Global Artistic Director, Marking a Bold New Chapter for the Luxury Rum House
MIKOŁÓW, Poland, Jan. 29, 2026 (GLOBE NEWSWIRE) -- Dictador, Colombia's iconic luxury rum house, announces the appointment of Will Smith as Global Artistic Director, signaling a defining new chapter in the brand's evolution at the intersection of art, storytelling, and fine rum. More than a traditional brand partnership, Smith's role represents a creative alliance designed to shape how Dictador connects with culture worldwide. As Global Artistic…
Dictador Names Will Smith as Global Artistic Director, Marking a Bold New Chapter for the Luxury Rum House - Thailand Tribune
MIKOŁÓW, Poland, Jan. 29, 2026 (GLOBE NEWSWIRE) — Dictador, Colombia’s iconic luxury rum house, announces the appointment of Will Smith as Global Artistic Director, signaling a defining new chapter in the brand’s evolution at the intersection of art, storytelling, and fine rum. Will Smith with Dictador in Poland More than a traditional brand partnership, Smith’s […] The post Dictador Names Will Smith as Global Artistic Director, Marking a Bold N…
Dictador Names Will Smith as Global Artistic Director, Marking a Bold New Chapter for the Luxury Rum House - Swaziland Online News
MIKOŁÓW, Poland, Jan. 29, 2026 (GLOBE NEWSWIRE) — Dictador, Colombia’s iconic luxury rum house, announces the appointment of Will Smith as Global Artistic Director, signaling a defining new chapter in the brand’s evolution at the intersection of art, storytelling, and fine rum. Will Smith with Dictador in Poland More than a traditional brand partnership, Smith’s […] The post Dictador Names Will Smith as Global Artistic Director, Marking a Bold N…
Dictador Names Will Smith as Global Artistic Director, Marking a Bold New Chapter for the Luxury Rum House - Cape Verde Wire
MIKOŁÓW, Poland, Jan. 29, 2026 (GLOBE NEWSWIRE) — Dictador, Colombia’s iconic luxury rum house, announces the appointment of Will Smith as Global Artistic Director, signaling a defining new chapter in the brand’s evolution at the intersection of art, storytelling, and fine rum. Will Smith with Dictador in Poland More than a traditional brand partnership, Smith’s […] The post Dictador Names Will Smith as Global Artistic Director, Marking a Bold N…
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