McRae says Collingwood will use the buildup to Pendlebury’s 433rd game to sharpen its play, with about 90,000 fans expected.
On Saturday, Collingwood champion Scott Pendlebury breaks the all-time AFL games record, playing his 433rd career match against West Coast at the MCG in front of 80,000-plus fans.
Controversy marred the build-up, with critics questioning whether the milestone became a 'money-making exercise' rather than pure sporting celebration, amid heavy commercialization of the event.
Collingwood negotiated for Pendlebury to receive 100 per cent of merchandise revenue, positioning him to earn a six-figure sum from sales including $120 jerseys and $149 wine bottles.
Players wore gold numbers on their guernseys Saturday, while coach Craig McRae stressed the best way to honour Pendlebury was "by playing well, so we're dialling really deep into that."
Fellow 400-game veteran Shaun Burgoyne said on Kayo Sports: "We're in the midst of witnessing greatness right now. I don't think we'll ever see anyone break his record because it just looks like it's too far.