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Destinations Claim the Value of the Authentic as a Strategy of Differentiation
Summary by Hosteltur: Toda La Información De Turismo
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In an increasingly competitive environment, where travel has been incorporated into consumption as a priority, where tour managers work to diversify the markets of origin of travellers and places they visit, destinations claim the authenticity of their offer and their way of living as a proposal to attract travelers to their territory. They do not want to build scenarios for the visitor, but to open the doors of their real lifestyle, as explaine…
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