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Despite Tariffs, Watches of Switzerland’s U.S. Sales Rose 15% Through the First Half of 2025

U.S. sales reached $546 million with strong demand and inventory stockpiles offsetting tariffs that were later reduced from 39% to 15%, the company said.

Summary by Robb Report
Watches of Switzerland's U.S. sales saw a 15 percent increase through the first half of 2025, despite U.S. tariffs plaguing the industry.

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Evening StandardEvening Standard
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Watches of Switzerland sales jump as shoppers shrug off tariff impact

Bosses said the company had seen ‘no significant change’ in the behaviour of its shoppers since initial tariffs were introduced earlier this year.

·London, United Kingdom
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Bloomberg broke the news in United States on Thursday, December 4, 2025.
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