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Dentsu Digital & SmartOSC unveil Headless Commerce tool
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4 Articles
Aude Marchand, head of data at iProspect (Dentsu France), shares exclusively with the JDN the returns of 30 campaigns activated with the data platform of the Dentsu group, live in France for six months.
Hamburg (ots) – Customer Centricity is Queen. This attitude of bonprix and its employees is also reflected in the new IT structure. With the strategic milestone of pooling IT expertise and repositioning it along the customer journey, the company promotes the seamless shopping experience (https://www.bonprix.de/) for customers and at the same time increases the efficiency of its IT teams. From now on, bonprix's IT is divided into two central area…
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