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What Is Personalized Pricing, and How Do I Avoid It?

Summary by WGN 9
(The Conversation) - Recently, Delta Air Lines announced it would expand its use of artificial intelligence to provide individualized prices to customers. This move sparked concern among flyers and politicians. But Delta isn’t the only business interested in using AI this way. Personalized pricing has already spread across a range of industries, from finance to online gaming. Customized pricing – where each customer receives a different price fo…

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Fast Company broke the news in on Sunday, August 3, 2025.
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