BLK ALERTS - Delta Air Lines Sues Marriott Over Alleged Brand Infringement

BLK ALERTS - Delta Air Lines Sues Marriott Over Alleged Brand Infringement

Delta Air Lines has formally accused Marriott International of trademark infringement in a case that proceeded to court on Monday, October 21, 2025, View from the Wing reports. The airline alleges that the world’s largest hotel chain has deliberately “hijacked” its brand identity through the expansion and rebranding of its Delta Hotels chain. According to court documents, shortly after Marriott acquired the Canada-based Delta Hotels brand in 201…

Clash of the Travel Titans as Delta Sues Marriott Over Its Name

A Delta Air Lines lawsuit against Marriott Hotels over the name of one of its hotel brands is going to a court trial. In a 2020 suit filed in the U.S. District Court for the Northern District of Georgia, Delta filed a complaint that Marriott’s use and expansion of its Delta Hotels brand is harmful to Delta’s brand, which is older. “Delta’s claims arise out of Marriott’s willful infringement and dilution, and efforts to trade off on—for Marriott’…

Delta Air Lines Sues Marriott Over Alleged Brand Infringement - Travel Noire

Delta Air Lines has formally accused Marriott International of trademark infringement in a case that proceeded to court on Monday, October 21, 2025, View from the Wing reports. The airline alleges that the world’s largest hotel chain has deliberately “hijacked” its brand identity through the expansion and rebranding of its Delta Hotels chain. According to court documents, shortly after Marriott acquired the Canada-based Delta Hotels brand in 201…

Delta Air Lines Takes Marriott to Court Over “Delta Hotels” Trademark Clash

ATLANTA — A long-simmering corporate trademark dispute between two travel industry giants reached the courtroom this week as Delta Air Lines filed suit against Marriott International, alleging that Marriott’s “Delta Hotels” brand infringes on the airline’s long-established trademark. The trial opened in the U.S. District Court for the Northern District of Georgia, where the Atlanta-based carrier is seeking to protect what it calls one of its mos…

Delta Air Lines Has A Strong Case Against Marriott

Two global travel brands share one powerful Greek letter, and now a courtroom will decide who owns its meaning. Delta Air Lines Sues Marriott Over “Delta Hotels” Branding Delta Air Lines has taken Marriott International to court over the “Delta Hotels by Marriott” brand, arguing that Marriott is “hijacking” Delta’s marks and goodwill by using an identical name in the same broad travel sector. The dispute, filed in federal court in Atlanta and no…