Deloitte Global: Women's Elite Sports Continue to Change the Game with Revenues Expected to Reach at Least US$3 Billion Globally in 2026
Deloitte said commercial revenue will lead growth as broadcast and matchday sales lift the market to $3 billion, with soccer and basketball on top.
- On Wednesday, April 8, 2026, Deloitte Global forecasted that global revenues for women's elite sports will reach at least $3 billion in 2026, representing a 340% increase in four years.
- This forecast builds on 2025 revenues of $2.4 billion, which surpassed Deloitte Global's original $2.35 billion prediction; commercial revenue is expected to rise from $1.1 billion in 2025.
- Commercial revenue will drive the sector at $1.4 billion, while broadcast income climbs to $765 million and matchday earnings reach $911 million, with soccer and basketball each generating 35% of total revenue.
- North America remains the leading market with $1.6 billion in revenue, representing 54% of the total, while Europe accounts for $434 million as continued investments in new leagues drive growth.
- Emerging regions are establishing new growth benchmarks alongside established markets, according to Deloitte Global, demonstrating how strategic investments are turning potential into progress for women's sports worldwide.
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Global women's sports revenue to top $3 billion in 2026, according to new report
Global women's sports revenues are projected to exceed $3 billion in 2026, a significant increase over the $2.4 billion in revenues generated in 2025, according to a report released Wednesday.
Sport-Women’s elite sports revenues to reach $3 billion in 2026, Deloitte says
April 8 (Reuters) – Global revenues in women’s elite sports will reach at least $3 billion for the first time in 2026, marking an increase of 25% compared to last year, Deloitte said in a report on Wednesday. Women’s elite sports generated $2.4 billion worldwide last year, mainly through basketball and soccer, after achieving growth of 248% from 2022 to 2025. “Based on current projections, this is expected to rise to 340% between 2022 and …
Global income from women's sports will exceed $3 billion in 2026, a significant increase over the $2.4 billion generated in 2025, predicted a report released on Wednesday.
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