Deconstructing Frankenstein’s monster – why your backend must be a priority - Alpha Agency

Deconstructing Frankenstein’s monster – why your backend must be a priority - Alpha Agency

The sales pitch used to convince companies to refresh or fully upgrade their website almost always focuses on two things: look and performance. There is no disputing that both are very important and will dictate how long users will stay on your site. But the key piece of the puzzle is often overlooked: the backend. There are many reasons for this. First and foremost, let’s face it, it’s not the sexiest thing to be talking about. Second, the focu…