Decoding the Influence of Visual Data in Consumer Decisions - Nightingale
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Decoding the Influence of Visual Data in Consumer Decisions - Nightingale
Do you ever wonder why your eyes dart to a flashy “50% OFF” sticker? or an appetite-stimulating visual of potato chips on a pack in a store before you even register the brand name? Have you ever been curious as to why some websites feel easier to use? I posed this question to my colleagues. Their answers varied—bold colors, attractive discounts, evocative imagery, and clutter-breaking layouts. Fair enough, but what if the real insight lies benea…
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