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Declared Intent Will Replace Inferred Behavior: The 2026-2030 Data Shift Every CMO Must Plan For
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Declared Intent Will Replace Inferred Behavior: The 2026-2030 Data Shift Every CMO Must Plan For
Something has clearly shifted, and it did not happen overnight. It crept in slowly. One bad recommendation here, one irrelevant ad there, one email that felt just slightly off. Over time, people stopped feeling understood and started feeling watched. For years, marketing operated on a simple belief. If you observe enough behavior, you can predict intent. A scroll meant curiosity. A click meant interest. A repeat visit meant readiness. It worked,…
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