Decision Marketing at 15: How data now rules the world - DecisionMarketing

Decision Marketing at 15: How data now rules the world - DecisionMarketing

Back in 2010, the data-driven marketing industry was still heavily reliant on the likes of Experian, Equifax and Callcredit, whose huge data banks had been built on the back of their credit reference business, and even Electoral Roll data, supported by a raft of brokers. Fast forward 15 years, and, while Experian & Co are still key players, they are now part of a much wider industry, with the rise of the tech giants, the growth of retail media, …