US EditionItalian regulator hits Shein with 1 million euro greenwashing fine
ITALY, AUG 4 – Italy's competition authority fined Shein €1 million for overstating green credentials and making misleading claims about recyclability and emissions reductions, despite rising emissions in 2023 and 2024.
- Italy's consumer watchdog fined Shein €1 million for misleading environmental claims on its website in 2023 and 2024.
- The fine followed an investigation launched by AGCM last September into deceptive and vague green claims by Infinite Styles Services, which operates Shein's European website.
- AGCM found problematic content in multiple website sections, including 'evoluSHEIN,' overstating recyclability and sustainability, while emissions increased despite Shein’s pledge to cut them by 25% by 2030.
- The AGCM noted that the fine should reflect Shein's €3 million revenue in Italy for 2023 and highlighted that the company's misleading commercial practice started in January 2023 and continues to this day.
- Shein has cooperated fully, strengthened internal reviews, and improved its website, while facing similar enforcement, including a €40 million fine by France last month for related issues.
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Italy fines Shein for misleading green claims
Italy's competition watchdog said Monday it has fined the company responsible for Shein's websites in Europe one million euros ($1.15 million) for false and confusing claims about the e-commerce giant's efforts to be environmentally "green". The AGCM watchdog accuses the China-founded fast-fashion colossal of having "adopted a misleading communication strategy regarding the characteristics and environmental impact of its clothing products". The …
Italy Fines Shein €1 Million for Misleading Environmental Claims - teleSUR English
The company used dark patterns to encourage compulsive shopping, Italian consumer groups said. On Monday, Italy’s Competition Authority (AGCM) fined Infinite Styles Services — the company that operates Shein’s e-commerce websites in Europe — €1 million (about US$1.1 million) for using misleading environmental information to promote the brand’s clothing. RELATED: 7 Breakthroughs: How Venezuelan Nanotechnology Marine Cleanup Is Leading the Fight A…
The Italian Competition Guarantee Authority fined Shein EUR 1 million for using misleading environmental information.
Italy fines fashion company €1M for misleading environmental claims
Italy’s competition regulator, Autorità Garante della Concorrenza e del Mercato (AGCM), imposed a €1 million fine on fast fashion company Shein on Monday for publishing misleading environmental claims related to the amount of pollution the company produces. The AGCM investigation found that Shein made false claims about the recyclability of its clothing and that there was no evidence to back up Shein’s claim that its use of “green” fibers and ot…
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