US EditionItalian regulator hits Shein with 1 million euro greenwashing fine
ITALY, AUG 4 – Italy's competition authority fined Shein €1 million for overstating green credentials and making misleading claims about recyclability and emissions reductions, despite rising emissions in 2023 and 2024.
- Italy's consumer watchdog fined Shein €1 million for misleading environmental claims on its website in 2023 and 2024.
- The fine followed an investigation launched by AGCM last September into deceptive and vague green claims by Infinite Styles Services, which operates Shein's European website.
- AGCM found problematic content in multiple website sections, including 'evoluSHEIN,' overstating recyclability and sustainability, while emissions increased despite Shein’s pledge to cut them by 25% by 2030.
- The AGCM noted that the fine should reflect Shein's €3 million revenue in Italy for 2023 and highlighted that the company's misleading commercial practice started in January 2023 and continues to this day.
- Shein has cooperated fully, strengthened internal reviews, and improved its website, while facing similar enforcement, including a €40 million fine by France last month for related issues.
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Italy Slaps Shein With 1 Million Euro Fine Over Greenwashing Claims
The Italian Competition Authority (AGCM) has issued an 1 million euro fine ($1.16 million) to Chinese fast fashion platform Shein over “misleading” and “deceptive” environmental claims, the regulator said on Monday. The fine was imposed on Infinite Styles Services Co. Ltd, a Dublin-based company that manages Shein’s websites in Europe. In a statement, the AGCM said the company “disseminated environmental claims within the sections #SHEINTHEKNOW,…
·New York, United States
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Because of Greenwashing, so because it represented its practices as supposedly green, the cheap fashion shipper has to pay a million euros. It is already the second fine in Europe within one month.
·Munich, Germany
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Coverage Details
Total News Sources60
Leaning Left10Leaning Right6Center12Last UpdatedBias Distribution43% Center
Bias Distribution
- 43% of the sources are Center
43% Center
L 36%
C 43%
R 21%
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