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UK fast-fashion company Boohoo rebrands as Debenhams Group

Boohoo has rebranded itself as Debenhams Group, completing a strategic overhaul of the Debenhams brand it acquired from administration.
Chief Executive Dan Finley stated that Debenhams now contributes the majority of group profitability after significant changes.
Sales at Boohoo fell 16% in the last year, while Debenhams saw an increase to £204.6 million.
Phil Ellis has been appointed as the group's Chief Financial Officer, replacing Stephen Morana, amidst ongoing efforts to improve profitability.

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LBC

Iconic department store to make a comeback as part of Boohoo rebrand

Boohoo's parent company has rebranded as Debenhams Group as it hailed the turnaround of the department store brand it bought out of administration three years ago.

22 hours ago·London, United Kingdom

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lancashiretelegraph.co.uk

Fashion retailer with major Burnley site announces rebrand

Boohoohas rebranded as Debenhams Group as it hailed the turnaround of the department store brand it bought out of administration.

23 hours ago·Blackburn, United Kingdom

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Daily Record

Debenhams returns after Boohoo group announces major update

The group's CEO said that the iconic British heritage brand had been successfully turned around and 'rebuilt for the future'

1 day ago·Glasgow, United Kingdom

Boohoo Group rebrands as Debenhams after overhaul at department store brand

The Boohoo brand will continue, as will other fashion brands owned by the group, such as Karen Millen and PrettyLittleThing.

1 day ago·Ireland

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Financial Times

UK fast-fashion company Boohoo rebrands as Debenhams Group

Struggling retailer bought former department store brand out of administration four years ago

1 day ago·London, United Kingdom

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Metro News

Iconic British department store chain set for return four years after closing

The popular stores went into administration years ago (Picture: Rex) A beloved British high street department store is back – with its parent company hailing the turnaround of the brand it brought out of administration three years ago. Debenhams was bought by Boohoo in 2022, and now says a ‘complete overhaul’ is complete, and the brand will be used as a ‘blueprint for the wider turnaround of the group’. The Boohoo brand will continue, as will ot…

1 day ago·London, United Kingdom

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