Dealers face rising compliance pressure as FTC flags pricing discrepancies

FTC sends warning letters about pricing to 97 auto groups

The FTC has sent letters to 97 auto groups, warning them that they must advertise the total price of vehicles that consumers will be required to pay; that figure must include all mandatory fees.“When consumers do not know the true price of a car—or any product—consumers and others suffer related consequences, including that consumers cannot comparison-shop and make informed decisions, sellers trying to deal honestly with consumers are put at a c…

Dealers face rising compliance pressure as FTC flags pricing discrepancies

On the latest episode of Inside Automotive, we welcome Shannon Robertson, executive director of AFIP and host of Compliance That Works. Robertson joins us to analyze the FTC’s recent warning letters sent to 97 auto groups regarding their advertising and sales practices. He stresses the critical importance of full transparency, robust dealer training, and strict adherence to both federal and state regulations. The letters follow complaints from b…