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David Schwimmer Recreates Friends' 'Red Sweater' Moment
David Schwimmer stars in Quince’s first celebrity TV ad, which revives a Friends-era red sweater moment for a new cashmere colorway.
- On Monday, Quince launched 'The Red Sweater,' its largest integrated brand campaign, starring actor David Schwimmer chasing his dream sweater through New York City in the limited-edition Coulis Red colorway.
- The campaign references the beloved 2001 Friends episode 'The One With the Red Sweater,' in which Schwimmer's character Ross Geller unwittingly revealed he fathered Rachel Green's baby after claiming ownership of a mysterious red sweater.
- Quince introduced Coulis Red across 100% Mongolian cashmere styles, with the women's oversized crewneck priced at £110 and the men's crewneck at £60. Paid media runs across the United States, Canada, and the United Kingdom.
- Schwimmer, already a loyal Quince customer, closely collaborated on the campaign from script through final edit. "When Quince came to me with this idea, I thought it was really funny," he said, adding he was impressed by the brand's quality and pricing.
- The activation supports Quince's expansion after seven years of growth, introducing new audiences during the busy holiday gifting season. The campaign reinforces the brand's mission to deliver exceptional quality at prices typically 50 to 70 percent below comparable market rates.
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21 Articles
21 Articles
The IndependentReposted by 
The Independent (US)
The Independent (US)David Schwimmer revives Ross Geller's famous red sweater for holiday advert
Schwimmer first wore the garment in 2001 episode ‘The One with the Sweater’
·London, United Kingdom
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DAVID Schwimmer wears a red sweater in the new ad and recalls the iconic scene from Friends where it was revealed that he is the father of Rachel's baby.
·Zagreb, Croatia
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David Schwimmer brings back iconic Friends red sweater in new ad. Watch
David Schwimmer chases Quince's signature red sweater through New York City in a festive advertisement. The campaign playfully recalls Ross Geller's memorable paternity-reveal storyline from Friends.
·Noida, India
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The red sweater in the centre of one of the most cult episodes of the show is at the heart of a viral advertising campaign on social networks.
·Paris, France
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Total News Sources21
Leaning Left7Leaning Right2Center6Last UpdatedBias Distribution47% Left
Bias Distribution
- 47% of the sources lean Left
47% Left
L 47%
C 40%
13%
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