David Rieff: “for the Woke It Would Be Necessary to Censor Even the Pyramids of Tenochtitlan”

El Pais

Lean Left

Factuality

Ownership

If in the 1990s, Burger King’s publicity said “sometimes you have to break the rules,” now Kellogg uses a trans woman to announce her cereals. The two anecdotes serve David Rieff (Boston, 73) to support the thesis that, at least since the late 1960s, countercultural rebellion has been playing the game with the interests of big business, that is, capitalism. The writer, historian and war correspondent presents in the essay Deseo y Destino, what W…