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David Eby says British Columbia’s anti-tariff ads, aimed at Americans, will go ahead

  • British Columbia Premier David Eby said Monday B.C. will proceed with an American ad campaign targeting U.S. audiences to challenge lumber tariffs, following U.S. President Donald Trump canceling Canada-U.S. trade talks over an Ontario ad.
  • Faced with 45 per cent combined duties, B.C.'s forestry sector is contracting as the Trump administration imposed an additional 10 per cent tariff on softwood lumber, accelerating loss of mills and shifts.
  • Eby said the digital spots will run next month to explain who wins and who loses, focusing on softwood lumber and differing from the Ontario government's $75-million campaign.
  • Eby has asked Canada-U.S. Trade Minister Dominic LeBlanc and Industry Minister Mélanie Joly to come to B.C. for emergency talks, while the British Columbia government opens a United Kingdom trade office to diversify markets.
  • After talks collapsed late last week, Ontario pulled its TV spot starting Monday, while David Eby called U.S. tariff policy `nonsense and absurdity` and said it treats B.C.'s industry worse than Russia.
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David Eby says British Columbia's anti-tariff ads, aimed at Americans, will go ahead

Breaking News, Sports, Manitoba, Canada

·Winnipeg, Canada
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dailyguardian.ca broke the news in on Monday, October 27, 2025.
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