The Eye-Watering Amount Celebrities Earned From the 2026 World Cup
Global brands, performances and endorsements helped celebrities cash in as billions of viewers tuned in, with Beckham leading reported earnings at £19 million.
- David Beckham led celebrity earners during the 2026 FIFA World Cup, pocketing £19 million through brand partnerships with Adidas, McDonald's, and Lay's.
- The FIFA World Cup became a major celebrity money-spinner, as billions of viewers globally created unprecedented demand for A-listers to leverage advertising deals and performances.
- Shakira earned £15 million, while Justin Bieber and Timothée Chalamet each made around £12 million; K-Pop star Lisa and Kim Kardashian banked £9 million and £8 million respectively.
- Beckham's £19 million payout notably surpasses the £11 million total received by the England squad and staff, whose individual players earned between £350k and £420k each.
- The Topps Final Halftime Show featured Madonna, who earned £4 million alongside Shakira, BTS, and Bieber, while Susan Boyle appeared in a memorable advertising campaign.
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Spain won the 2026 World Cup on the field, but a former English football star has distinguished herself in a completely different field. David Beckham would have generated nearly 22 million euros thanks to his advertising contracts related to the competition.
David Beckham Makes $25 Million in Advertising During 2026 FIFA World Cup
Former England captain David Beckham reportedly earned around $25 million from advertising campaigns during the 2026 FIFA World Cup. The figures were reported by Marca, as cited by Championat. Beckham took part in promotional campaigns for at least 11 different brands, endorsing products ranging from potato chips and beer to banking services. His endorsement income exceeded the fees earned by entertainers who performed during the tournament.
BLACKPINK's Lisa Earns 17.7 Billion Won from World Cup... Ranks 3rd Following Shakira and Bieber OSEN = Reporter Ji Min-kyung It has been reported that Lisa of the group BLACKPINK has earned 17.7 billion won through the 2026 FIFA World Cup in North America. On the 21st (local time), the British media outlet The Sun quoted brand and culture expert Nick Eads...
In the country of advertising, David Beckham felt the right vein by appearing in many advertisements... which brought him big! ...
The eye-watering amount celebrities earned from the 2026 World Cup
The final whistle may have blown on the 2026 World Cup, but for some of the world’s biggest celebrities, the money is still rolling in. From blockbuster advertising deals to show-stopping performances and lucrative brand tie-ins, football’s biggest tournament became a multi-million-pound payday for A-listers, with David Beckham leading the pack. The Manchester United legend […]
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