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David&Goliath named AOR for Finance of America

Summary by | Reel 360 - Advertising, Film, TV, Media, Music, Entertainment
David&Goliath (D&G) has been tapped as Creative Agency of Record (AOR) for Finance of America, a leader in home equity-based financing solutions. The win signals a bold shift in how the often-misunderstood reverse mortgage category will be marketed to homeowners aged 55 and older. The assignment includes brand strategy, creative development, and a full 360° repositioning campaign designed to educate and empower the modern retiree. The new work i…
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| Reel 360 - Advertising, Film, TV, Media, Music, Entertainment| Reel 360 - Advertising, Film, TV, Media, Music, Entertainment

David&Goliath named AOR for Finance of America

David&Goliath (D&G) has been tapped as Creative Agency of Record (AOR) for Finance of America, a leader in home equity-based financing solutions. The win signals a bold shift in how the often-misunderstood reverse mortgage category will be marketed to homeowners aged 55 and older. The assignment includes brand strategy, creative development, and a full 360° repositioning campaign designed to educate and empower the modern retiree. The new work i…

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| Reel 360 - Advertising, Film, TV, Media, Music, Entertainment broke the news in on Monday, March 31, 2025.
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