Davich: What businesses should learn from Cracker Barrel's rebranding blunder

Davich: What businesses should learn from Cracker Barrel's rebranding blunder

The struggling company attempted to play chess when it should have tried to master checkers. Outraged customers noticed near the ever-crackling fireplace of nostalgia.

4 Cracker Barrel Changes That Backfired Big Time

Cracker Barrel has often found itself at the center of heated controversies. Here are four times that changes ended up backfiring, big time.

Cracker Barrel Has Huge Plans for the New Year

We all know that 2025 was not the year for Uncle Herschel and his boss Julie Felss Masino. The Cracker Barrel CEO made some huge changes that people hated. There was so much consumer backlash over logo changes and restaurant redesigns that Cracker Barrel officially made changes and announced no more remodels for 2026 and beyond. The story proved that if it’s not broken, there’s no need to fix it. Having said that, every brand in the world has to…