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DATEV Challenge Roth 2025 reports cumulative audience of 374 million
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DATEV Challenge Roth 2025 reports cumulative audience of 374 million
DATEV Challenge Roth in southern Germany has reported a record-breaking media reach for the 2025 season, with ‘the world’s largest long distance triathlon’ reaching a total of approximately 374 million people across all media channels. This represents a 9% increase on the previous year. In 2025, the event was shown live, as a repeat, or through highlights on 285 channels and portals. A total of 6,974 editorial articles were recorded, with German…
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