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'Data is like crack to us' Australia's video ad boom is outpacing measurement

Summary by adnews.com.au

"It's our job as an agency to simplify it and genuinely tell you what we should be looking at and what are the early signals."

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2 Articles

2 Articles

Australia's $5.4bn video ad market faces measurement gap, IAB survey finds

IAB Australia's sixth video ad survey maps a $5.4bn market growing at 19.8% while agency buyers flag fragmented measurement as the top barrier to optimisation. Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest marketing news.

21 hours ago

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'Data is like crack to us' Australia's video ad boom is outpacing measurement

"It's our job as an agency to simplify it and genuinely tell you what we should be looking at and what are the early signals."

2 days ago

Read Full Article

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adnews.com.au broke the news 2 days ago on Wednesday, May 6, 2026.

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