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Dangers of surveillance pricing

Surveillance pricing is having a moment in the spotlight, thanks in part to a recent push by Canada’s New Democratic Party to curb the practice. At its core, the concept is simple but unsettling: companies use personal data to tailor prices as closely as possible to what an individual customer is willing to pay. It’s not about offering a universally fair price – it’s about extracting maximum value from each person, one by one. None of this exist…
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Port Hawkesbury Reporter broke the news on Thursday, April 23, 2026.
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