Soju Wrapped in a Shark 'Bukang-I' Appears in Busan North Port
4 Articles
4 Articles
“More than a mere happening, ‘Bukang-i’ is a grateful presence that has brought people back to Busan’s old downtown, which had been stagnant due to the crisis of regional decline, and breathed vitality into the entire city.” (A Daesun Brewery official) The black shark ‘Bukang-i,’ which made a surprise appearance at Busan North Port Waterfront Park, is establishing itself as an icon of Busan’s vitality.
Daesun Brewery has launched a special edition of Daesun Soju featuring the black shark "Bukang-i," which has emerged as a famous landmark of Busan's North Port, on the label. By utilizing the image of Bukang-i, which is familiar to the citizens of Busan, the design embodies a creative intention to foster mutual growth with the local community and deliver joy to the people.
"Bukang-i," the shark from Busan's North Port that recently garnered nationwide attention after surpassing 1 million cumulative visitors, has appeared as the star of a local soju label. Daesun Brewery, a local Busan company, announced on the 8th that it is launching a "Bukang-i Edition" to capitalize on the "Bukang-i" craze.
(Busan=Yonhap News) Reporter Oh Soo-hee = Busan-based local company Daesun Brewery launched the Daesun 'Bukang-i' edition on the 8th.
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