US EditionUnited States: advertising growth drops in spring - The Media Leader
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According to the latest data from Guideline, advance bookings in the United States for April and May increased by only 1.8% compared to the same period last year. This slowdown marks a clear signal: the second quarter 2025 is expected to be the weakest since the last advertising recession, which ended in April 2023. This confirms the trend already observed in the February figures, which showed a significant stagnation in investment in the sector…
Cynopsis 04/21/25: Ad spend growth projected to slow down
Monday April 21, 2025 IN THE NEWS Ad spend growth is expected to slow to 1.8% growth in April-May, down from 5.8% year-over-year growth for 1Q25, due to macroeconomic uncertainty. That’s according to Guideline, a provider of advertising data, which notes there are still categories driving significant growth. Retail Media is up 18%, driven by its clear connection to consumer purchase behavior, and digital media is growing at 9%, as marketers co…
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