US EditionCynopsis 04/21/25: Ad spend growth projected to slow down
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Cynopsis 04/21/25: Ad spend growth projected to slow down
Monday April 21, 2025 IN THE NEWS Ad spend growth is expected to slow to 1.8% growth in April-May, down from 5.8% year-over-year growth for 1Q25, due to macroeconomic uncertainty. That’s according to Guideline, a provider of advertising data, which notes there are still categories driving significant growth. Retail Media is up 18%, driven by its clear connection to consumer purchase behavior, and digital media is growing at 9%, as marketers co…
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