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Cyclospora outbreak has hurt Taco Bell but sales are already improving, Yum Brands CEO says

The outbreak has sickened at least 1,947 people and pushed Taco Bell traffic down by double digits, according to CDC and Placer.ai data.

  • On Thursday, July 30, 2026, Yum Brands reported quarterly results as investors focused on how the cyclospora outbreak linked to Taco Bell affected sales during the reporting period.
  • Health officials traced the multistate outbreak to shredded iceberg lettuce supplied by Taylor Farms from central Mexico, which the Food and Drug Administration identified as the exposure source in mid-July.
  • As of July 23, Taco Bell visits were 21% lower than the U.S. average, according to Placer.ai data. Shares of parent company Yum have fallen about 8% since the chain was first linked to the parasite in early July.
  • Taco Bell CEO Sean Tresvant wrote an open letter pledging transparency while promoting lettuce-free deals on the app. Offering $1 Mexican pizzas from Statement 47, the chain has boosted app popularity despite ongoing lawsuits.
  • While Health and Human Services Secretary Robert F. Kennedy Jr. declared the outbreak "under control," the CDC has not officially ended it. Analysts suggest Yum may face a tough third quarter before consumer confidence in food safety recovers.
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Taco Bell’s parent company, Yum Brands, reported strong sales and profits during the second quarter. However, the most recent sales were affected after the Cyclospora outbreak plunged into the most important brand of...

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Cyclospora outbreak clouds strong earnings for Taco Bell’s parent company

Taco Bell’s parent company, Yum Brands, reported robust sales and profit in the second quarter, surpassing Wall Street’s expectations by several measures. But the earnings cover the April-June quarter, or the three months before a cyclospora outbreak plunged the company’s most important brand into a food-safety crisis.

·Atlanta, United States
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Reuters broke the news in London, United Kingdom on Tuesday, July 28, 2026.
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