Customization over commodity: The new standard for media buyer payment infrastructure

Customization over commodity: The new standard for media buyer payment infrastructure

In six months, a media buying team can grow from five people to fifty, move onto direct RevShare deals, and build out its own finance department. To its payment provider, though, it often still looks like the same standard client on the same base plan. In reality, these are two different businesses with two different sets of infrastructure needs. The question is whether the provider is willing to recognize...