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Customer communications: how the customer journey shows the way

Summary by OpenText
The customer journey has long been more than just a visualization of a customer’s ideal path through services offered. It is a powerful tool for understanding customer behavior, personalizing communication on behavioral insights, and optimizing the customer journey for the benefit of both, your customer and your organization. Effective customer communication is crucial to the success of an organization in today's hyper-competitive business lands…
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OpenText broke the news in on Wednesday, April 16, 2025.
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